Kids ‘n’ Castles

Client

Mid-Antrim Heritage Partnership

Platforms

iOS

Summary

  • Create a heritage app
  • Focus on families with young children
  • Use iBeacon technology

Task

Mid-Antrim Heritage Partnership approached Airsource to provide a complete solution to a multi-site mobile engagement project for families visiting two sites in Northern Ireland; Carrickfergus Town Walls and Antrim Castle Gardens.

The sites were very different - Antrim Castle Gardens had benefited from a substantial HLF-funded renovation in the recent past and was popular with local families; Carrickfergus Town Walls represented a more challenging venue, being located close to the tourist destination of Carrickfergus Castle.

The Challenge

  • Deliver an engaging heritage experience for families on a limited budget
  • Location-based app in an outdoor environment without GPS
  • Meet an aggressive timescale for a remote client

The Result

Airsource built the “Kids ‘n’ Castles” app in 3 months, meeting all of the constraints posed by the Mid-Antrim Heritage Partnership. Building on their Atrium platform, Airsource were able to invest the client’s budget in a clear, kid-friendly design, conduct on-site user testing for both venues and add two new game types.

The Airsource design team created two characters for the application - Cara and Andy - and advised on content decisions to ensure that the app met the expectations for the desired audience. Several on-site visits were undertaken for beacon installation, usability testing and training.



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